Skip to content
P.
Pathmaker.
Our Approach

How we build

We write sites from scratch instead of adapting off-the-shelf themes, so pages stay fast and easy to maintain.

01 // Design & Front End

Design & Front End

Custom-designed websites built with Astro, Tailwind CSS, and TypeScript. We aim for fast pages and strong Lighthouse scores, and we show you the results before launch.

What you get

  • ✓ A reusable design system in Figma
  • ✓ Semantic HTML that search engines and screen readers can read
  • ✓ Layouts that work on phones, tablets, and desktops
  • ✓ Interactive components where the design calls for them
Stack:
Astro Tailwind CSS TypeScript Figma Motion One
02 // Engineering

Custom software

Web apps, client portals, and integrations built around how your business works, from booking systems to member areas to internal tools.

What you get

  • ✓ A cloud-hosted web application, built to your spec
  • ✓ Secure login with separate access for staff and customers
  • ✓ Automated testing and deployment, so updates ship safely
  • ✓ Integrations with payments and the tools you already use
  • ✓ APIs where your app needs to share data with other systems
Stack:
Node.js TypeScript PostgreSQL Cloudflare Workers Docker
03 // Commerce

E-commerce

Online stores built on Shopify or WooCommerce that load quickly, are easy to manage, and make it simple for shoppers to check out.

What you get

  • ✓ A custom-designed store, including headless setups for larger catalogues
  • ✓ Secure checkout with Stripe and multiple currencies
  • ✓ Stock levels synced with your inventory or accounting system
  • ✓ A mobile checkout we test and tune for speed
  • ✓ Ongoing improvements based on where shoppers drop off
Stack:
Shopify Storefront API Astro Stripe Redis
04 // Growth & Visibility

SEO & content

We help the right people find your site: fixing technical issues, making your pages easy for search engines to understand, and planning content around what customers actually search for.

What you get

  • ✓ A technical audit covering speed, mobile use, and indexing problems
  • ✓ Structured data so search engines can show richer results
  • ✓ Site structure and internal links planned around your key pages
  • ✓ Local search setup for businesses serving a specific area
  • ✓ A competitor comparison showing where rivals outrank you
  • ✓ Plain-English monthly reports
Stack:
Google Search Console SEMrush JSON-LD structured data
05 // Data & Insights

Data & reporting

Bring scattered data from your website, shop, and other tools into dashboards that show what’s working and what to fix, updating automatically, with no manual spreadsheet exports.

What you get

  • ✓ Custom dashboards for the numbers you check most
  • ✓ Automated data feeds from your tools into one place
  • ✓ Funnel and customer-group analysis: where people drop off, which customers come back
  • ✓ Regular reports for owners and managers
  • ✓ Database speed tuning where slow queries hold things back
Stack:
Python SQL / DuckDB Apache Superset Chart.js / D3
06 // Infrastructure

Hosting & support

Fast, secure hosting for your site, with updates, backups, and monitoring handled for you, and a team to call when something goes wrong.

What you get

  • ✓ Your site hosted on a global network, so pages load quickly wherever visitors are
  • ✓ SSL certificates and protection against common attacks, set up and renewed automatically
  • ✓ Automatic backups kept for 30 days
  • ✓ Safe updates deployed without taking your site offline
  • ✓ Automated monitoring that alerts us if something breaks
  • ✓ Support by email and phone during Mon–Fri 9–5, Sat 9–1, with out-of-hours cover for urgent issues
Stack:
Cloudflare GitHub Actions Vercel

Have a project in mind?

Tell us what’s not working on your site, or what you want to build. We’ll reply within one working day to book a free call.

Book a free consultation →