We were approached by True Coffee to help expand their fairtrade coffee business. When they asked us to develop their new website and e-commerce platform, we knew the project would be complex, challenging and right up our street.

The brief was to give the True Coffee team more control over their site and to inject a fresh, natural feel to encourage more retailers and supermarkets to stock True Coffee products. And, to give customers their first chance to buy products online.

So, we started with a fresh pot to brew up the perfect online presence for one of the best-recognised coffee merchants.

Striking product images accompanied by fun copy were a must, as were in-depth details and specifications of each of the company’s lines. We had to get across the personality of the business – friendly, not stuffy – without shirking on the details of what makes their offering a cut above the rest.

It was also vital that we showed the breadth of True Coffee’s provisions – not only in the product line, but also in its highly-regarded customer support and engineering service. We also placed an emphasis on the company’s coffee shop – showing how the team can add value at all levels for a potential customer.

Throughout the website we included strong calls to action, designed to encourage new enquiries and showcase extended services to existing clients.

Once the web design process was completed, we managed the switch-over between old and new – ensuring there were no outages to result in a loss of traffic, or the website slipping down search engine rankings.

And just like that, we’d done it: like the perfect cup of coffee, the website was ready to be served.


True Coffee


Web Design, Branding, Marketing

Tech Stack:

WordPress, WooCommerce

Project Duration:

3 Months

Really pleased with my website, both in design and functionality. The team have been excellent and highly professional.

– Sarah Duffy, Owner of True Coffe